Kenzie Reed

10+ years of experience

I thrive on solving creative challenges and building design systems as a Product Designer.

Located in Seattle, I have experience at startups and big names like Microsoft, Verizon, and Amazon. 🚀

Kenzie Reed Product Designer

Recent Work

design-system-thumb-img

Figma Component Library

Themeable Design System

Amazon Games

I built a robust Figma Component Library and comprehensive design system documentation to streamline production and maintain consistent user experiences across multiple products. This system freed me to focus on usability while providing Product and Engineering teams with clear, actionable requirements. Serving as the sole UX designer, I collaborated closely with cross-functional partners to deliver a scalable, unified framework.

case-study-description

Case Study Coming Soon

Amazon Games iD

Amazon Games

I led UX for a new identity system (similar to EA, Steam, and Battle.net accounts), guiding the entire design lifecycle: research, requirements, wireframes, prototypes, and a scalable design system. This platform allows users to store game progress, link accounts across services, and manage experiences seamlessly. Close collaboration with Product, Engineering, and Leadership ensured an intuitive, accessible solution that laid a strong foundation for future expansion.

Design System

Documentation

UI Design

UX Design

Visual Design

case-study-description

Games iD

Games Account Creation

Amazon Games

I tackled the challenge of designing a user-friendly account creation flow for both adults and children (protected by COPPA), ensuring parents could oversee their child’s gaming activity. Through extensive usability studies, iterative testing, and competitor analysis, I worked with a TPM to develop and validate the process. The result was a safe, streamlined onboarding experience supporting multiple user types and meeting regulatory guidelines.

Usability Testing

case-study-description

Website

The Discoverer

InboxLab

I enhanced a high-performing travel newsletter and social community by refining weekly email editions through A/B testing and user insights. Additionally, I designed a V1 website and user dashboard to extend the brand’s digital footprint, delivering curated travel destinations, tips, and local finds. This work broadened engagement and offered a richer experience to a global audience.

Xbox Creative Campaign

EA

Verizon Media

I created a campaign microsite for EA’s Anthem release under strict size constraints for the Xbox console. Leveraging prior success with Battlefield V, I collaborated with an account manager and developer to integrate 3D Javelin suit models, effectively educating gamers on character classes. The final result was a visually captivating and successful campaign that captured user interest and engagement.

Want to dive deeper?

Kitty cat sitting on a box