As a UX Designer on the North American Shopping team, I am the domain owner of a
highly profitable legacy product on Amazon.com, spanning both the native app and
website. Swiftly integrating into the role, I cultivated cross-organizational relationships to
advocate for a unified and consistent user experience, driving the North Star Vision for the
future of gifting at Amazon.
Utilizing my strong time management skills, clear
communication style, and my knack for process improvement, I adeptly balance my daily
responsibilities alongside overarching company objectives, while continuing to foster
collaboration across teams and orgs.
At Amazon Games, I led UX for the ambitious Amazon Games iD initiative, designing three v1 products—two web apps and a native desktop app. As the sole UX Designer, I drove the entire product lifecycle, from conducting in-depth research and defining requirements to crafting user flows, prototypes, and a robust Design System. By collaborating closely with Product, Engineering, and Leadership teams, I ensured a seamless, customer-focused experience that was both intuitive and accessible, setting a strong foundation for future product growth
When I joined Verizon Media, I began my journey as a Senior Product Designer on the Xbox Advertising team. Our team was like an internal agency, brainstorming and producing unique campaigns that would live on the Xbox console. I also led internal product development, creating brandable products that generated additional revenue. From mini-games to sweepstakes and sponsorships, I put my creativity to the test.
I was promoted to Product Designer Manager, making me responsible for the overall experience and visual aspects of the advertising campaigns. I led and mentored the three other designers on my team, and together, we pushed the boundaries of our designs.
During my time at Microsoft, I held a contract role as a Designer with the Mixed Reality team. I had the privilege of being part of a central team that comprised a Creative Director, another Designer, and myself. Our responsibilities were vast, we focused on bigger initiatives that spanned across multiple teams and ensured that the design direction of all the teams in the organization remained consistent and on-brand. It was an exciting team to be a part of, especially since Microsoft was prioritizing Augmented Reality at a time when most companies were focusing on Virtual Reality.
I joined Inboxlab, wielding my design prowess from a distance as a remote Visual Designer. Inboxlab, based in Denver, Colorado, was a creative marketing agency that focused on email products. As a small company with a scrappy start-up mentality, I had the opportunity to grow and expand my creative and product development skills.
In addition to my role as Visual Designer, I had the chance to work on a variety of projects including branding, marketing, motion graphics, product design, and light front-end development.
As a freelance designer, I honed my skills in various areas, especially effective communication and understanding client needs. I had the chance to expand my experience in a wide range of design disciplines including branding, animation, prototyping, and product design.
Some of my most fulfilling projects included branding an interior design company, creating an animated explainer video for a real estate company, and collaborating with the startup Reel to develop a mobile app that helps users save money for major purchases.
At Duke University, I chose to pursue a degree in engineering because I was drawn to the idea of solving real-world problems for a living. The combination of math and science that underpins engineering decisions also held a great appeal. Although I enjoyed engineering, it wasn't until my sophomore year of college, when I took a digital design course, that I found my true passion. Design thinking was used in both Engineering and Design to solve problems, but Design had a stronger draw for me.
As a result, I pursued a double major in Mechanical Engineering and Visual Arts. Engineering sharpened my analytical skills and taught me to prioritize the end user's needs over my own. These problem-solving abilities and data-driven decision-making have been invaluable in my career as a designer.
